{"title":"Florals take the spotlight","description":"\u003cp\u003eWhere petals whisper and patterns bloom, this collection is a love letter to nature’s artistry.\u003c\/p\u003e\n\u003cp\u003eInspired by untamed gardens and imagined daydreams, each piece is an ode to the wild beauty of florals—soft, striking, and unapologetically expressive. Fabrics flow like poetry, prints unfold like stories, and every detail invites you to wear your own kind of wonder.\u003c\/p\u003e","products":[{"product_id":"gloriosa-daisy-luxury-silk-scarf","title":"Gloriosa Daisy Luxury Silk Scarf","description":"\u003cp\u003e\u003cstrong\u003ePRODUCT FEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis beautiful RUMI LONDON Gloriosa Daisy Luxury Silk Scarf is inspired from the mid-Summer flora of Britain the black-eyed Susans\u003cspan\u003e (\u003c\/span\u003e\u003ci\u003eRudbeckia\u003c\/i\u003e\u003cspan\u003e)\u003c\/span\u003e. Made from 100% pure silk twill, the luxury scarf has a contrasting thick border with hand-rolled edges.  \u003c\/p\u003e\n\u003cp\u003eThe luxury accessory is designed and printed in Britain. Wear it loosely draped, wrapped or knotted at the neck or head.  \u003c\/p\u003e\n\u003cp\u003eThe square silk scarf will make a luxury gift for that special woman in your life. Perfect gift idea for Mother's Day, Valentine's Day, Anniversary, Birthday or special festivities like Eid and Christmas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT SPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Made in Britain\u003cbr\u003eMaterial: 100% silk\u003cbr\u003eDimensions: 65x65cm\u003cbr\u003eSustainability: Locally designed and printed, hand-rolled hems\u003cbr\u003eCleaning instructions: Dry clean only\u003c\/p\u003e","brand":"RUMI LONDON","offers":[{"title":"Default Title","offer_id":55756856918398,"sku":"","price":83.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3698\/3166\/files\/530cc9f3-691c2d_d13edbe8e35540f6916d190913484b8d_mv2.jpg?v=1750190621"},{"product_id":"nature-pure-silk-scarf","title":"Nature Pure Silk Scarf","description":"\u003cp\u003e\u003cstrong\u003ePRODUCT FEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Nature Pure Silk Scarf has been designed and printed in Britain, the square scarf has hand-rolled edges that gives it a refined finishing touch. \u003c\/p\u003e\n\u003cp\u003eThe silk scarf gets its inspiration from the deciduous trees of Britain with its characteristic silhouette against the sky during the cold and frosty winter season in Britain. The lighter side of the scarf resembles the frost and snow that creates a picturesque scene and makes nature’s colours stand out and look beautiful in the cold winter days. With branches extending out from the scarf's centre centre, offset by the seasonal colours, the luxury accessory is complete with a thick green border.  \u003c\/p\u003e\n\u003cp\u003eThe luxury silk scarf can be tied at the neck or head. Lightweight and soft to the touch, it has an eye-catching design which is reversible, revealing a silver\/frosty finish. A truly unique accessory lovingly made in the UK.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT SPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Made in Britain\u003cbr\u003eMaterial:100% silk\u003cbr\u003eDimensions:65 x 65cm\u003cbr\u003eSustainability: Locally designed and printed, hand-rolled hems\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtube.com\/shorts\/OXxjCNW-naA\" target=\"_blank\"\u003eWatch Video\u003c\/a\u003e\u003c\/p\u003e","brand":"RUMI LONDON","offers":[{"title":"Default Title","offer_id":55756857442686,"sku":"","price":83.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3698\/3166\/files\/6c6524ad-691c2d_f006ae19e06848a5a96d1cb3bfc36f02_mv2.jpg?v=1750190621"},{"product_id":"motif-square-silk-scarf","title":"Motif Square Silk Scarf","description":"\u003cp\u003e\u003cstrong\u003ePRODUCT FEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis elegant Rumi London Motif Square Silk Scarf is inspired from the heritage woven patterns of Bhutan. Crafted in pure silk twill with a repeat blue motif print on a white base, the luxury silk scarf features hand-rolled edges and is enhanced by a thick blue and white border. \u003c\/p\u003e\n\u003cp\u003eThe handmade scarf is sustainably made from 100% silk. It forms part of a collection of luxury accessories designed and printed in England. Style it with any smart or casual outfit for an extra burst of colour and luxury. Tie it around the neck,, wrist or head for a contemporary look.\u003c\/p\u003e\n\u003cp\u003eThe square silk scarf will make a unique and luxury gift for someone special. Perfect gift idea for Mother's Day, Valentine's Day, Anniversary, Birthday or special festivities like Eid and Christmas.\u003c\/p\u003e\n\u003cp\u003eAlso available in a lovely yellow colour - \u003ca href=\"https:\/\/www.createdinbritain.com\/product-page\/motif-square-silk-scarf\" target=\"_blank\"\u003e\u003cspan style=\"color: #0000ee;\"\u003eMotif Square Silk Scarf\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT SPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Made in Britain\u003cbr\u003eMaterial: 100% silk\u003cbr\u003eDimensions: 65 x 65cm\u003cbr\u003eSustainability: Locally designed and printed, hand-rolled hems\u003cbr\u003eCleaning instructions: Dry clean only\u003cbr\u003eVideo:https:\/\/youtube.com\/shorts\/yVA2ppCeYNg\u003c\/p\u003e","brand":"RUMI LONDON","offers":[{"title":"Navy","offer_id":55863073243518,"sku":"","price":83.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":55863073276286,"sku":"","price":83.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3698\/3166\/files\/f4ee439d-691c2d_f399eb0c627e441a8738f8f1475b5957_mv2.jpg?v=1750190622"},{"product_id":"floral-silk-twilly","title":"Floral Silk Twilly","description":"\u003cp\u003e\u003cstrong\u003ePRODUCT FEATURES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIndulge in understated elegance with the Floral Silk Twilly by Rumi London — a sophisticated accessory designed to elevate your every ensemble. Meticulously crafted in Britain from the finest silk, this exquisite piece showcases daffodil motifs, delicately rendered to evoke grace, renewal, and timeless femininity.\u003c\/p\u003e\n\u003cp\u003eThe silk twilly's slender silhouette offers endless styling possibilities: drape it around your neck for a touch of Parisian chic, tie it to your handbag for a refined flourish, or weave it through your hair for a whisper of luxury. The black and white palette lends a modern edge to the classic floral design, making the twilly a versatile statement for both day and evening wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT SPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Made in Britain\u003cbr\u003eMaterial: 100% Silk\u003cbr\u003eWeave: Twill\u003cbr\u003ePattern: Floral\u003cbr\u003eLength: 85cm\u003cbr\u003eWidth: 5cm\u003cbr\u003eLaundering: Dry clean\u003cbr\u003eSustainability: Local, Handcrafted, Designed by female artist\u003c\/p\u003e","brand":"RUMI LONDON","offers":[{"title":"Default Title","offer_id":56470382707070,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3698\/3166\/files\/Rumi_London_Floral_Silk_Twilly_1ed677e2-845b-413b-bca8-c96fe95b14a6.jpg?v=1761507480"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3698\/3166\/collections\/e5ded087-691c2d_1c8a0f16da2849f7bb2e28376e30ec9c_mv2.jpg?v=1762002980","url":"https:\/\/www.rumilondon.com\/collections\/home-scarves.oembed","provider":"RUMI","version":"1.0","type":"link"}